62 deals from Best Buys Techtober Sale that match or beat Amazons Prime Day offers

a tcl tv, irobot roomba, and apple airtag against a pink and purple background

Amazon can never run a sale all by itself. As the retail giant’s annual Prime Big Deal Days event runs from Oct. 7-8, Best Buy has kicked off a competing “Techtober Sale” that’s live through Oct. 12.

A Best Buy representative tells me via email that the weeklong event includes “some of the hottest deals this fall on tech like laptops, TVs, headphones, video games, electric bikes and more.” New markdowns get added to the sale every day, and all featured deals are available online, in the Best Buy mobile app, and in stores.

Best Buy’s best anti-Prime Day deals at a glance:
Best Apple deal

Apple AirTag
$19.99
(save $9.01)
an apple airtag
Best Windows laptop deal

Asus Zenbook A14 (Snapdragon X Plus, 16GB RAM, 512GB SSD)
$579.99
(save $420)
the Asus Zenbook A14
Best TV deal

TCL 75-inch QM5K 4K QD-Mini LED TV
$599.99
(save $600)
the TCL 75-inch QM5K 4K QD-Mini LED TV
Best streaming device deal

Google TV Streamer 4K
$84.99
(save $15)
the Google TV Streamer 4K
Best vacuum deal

iRobot Roomba Combo 10 Max + AutoWash Dock
$599.99
(save $800)
the iRobot Roomba Combo 10 Max + AutoWash Dock

Amazon has been hosting a two-day fall savings event for members of its Prime program every year since 2022 — and every year since 2022, Best Buy has held its own concurrent sale. (Previously, it came in the form of a 48-Hour Flash Sale.) Best Buy also times a savings event to run alongside Amazon’s big flagship Prime Day sale in July, so this sort of counter-programming is par for the course.

SEE ALSO:

Amazon’s October Prime Day is coming on October 7 — here are 30+ early deals to shop now

Best Buy isn’t the only retailer giving Amazon a run for its money this month. Walmart is having a “Walmart Deals” event from Oct. 7 to 12, and Target is hosting one of its Circle Week sales from Oct. 5 to 11. Notably, Amazon’s Prime Big Deal Days is the only event that locks its deals behind a paid membership.

I’ve spent several hours combing through the Techtober Sale to find the deals worth buying from Best Buy instead of Amazon this week. So far, I’ve identified over five dozen products that are either price-matched or cheaper at Best Buy, or only available on sale there. That’s either because Amazon doesn’t carry the item (see: my beloved Asus Zenbook A14, now just $580) or because it sold out on Amazon (see: the iRobot Roomba Combo 10 Max + AutoWash Dock, now just $600).

I’ve listed my Techtober Sale findings below, and I’m planning on refreshing them as new deals pop up throughout the week; check back soon.

Apple deals

AirPods

Apple Watches

iPads

MacBooks

Apple accessories

Windows laptop deals

Note: Paid My Best Buy members (Plus and Total) get a $50 bonus reward when they spend at least $499 on select Windows laptops.

2-in-1 laptops

Gaming laptops

TV deals

43-inch TVs

50- to 58-inch TVs

65-inch TVs

75-inch TVs and bigger

Streaming device deals

Vacuum deals

Robot vacuums

Stick vacuums

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