Taylor Swift is right on target with her latest The Life of a Showgirl vinyl variant.
On Wednesday (Sept. 24), the pop star announced on Instagram that Target will be carrying a store-exclusive version of her upcoming album. Dubbed The Life of a Showgirl: The Crowd Is Your King, the limited pressings will feature a “summertime spritz pink shimmer” disc along with a collectible sleeve, a “giant” double-sided poster, an exclusive poem penned by Swift and special photos, according to the description.
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“A showgirl knows to save some of her best tricks for the grand finale…,” Swift wrote in her post, sharing photos of the Target edition. “PS: we’re [nine] days away(!!!!!!!!!!!!)”
Available for purchase at $34.99, the Target exclusive will also feature its own custom cover art. The gold-toned image finds the artist looking down at the camera while draped in sparkly lingerie and feathers.
The news follows a series of other Showgirl vinyls released by Swift, as well as a batch of Target-only Showgirl CDs containing exclusive double-sided posters. Featuring exclusive artwork, photographs and poetry, each vinyl variant became available for just 48 hours on the 14-time Grammy winner’s website.
In a recent Instagram video from Taylor Nation, Swift’s official fan site, the musician explained why she wanted Showgirl to be available in so many different forms. “The photoshoot we did with Mert and Marcus was so extraordinary, and I was so happy with it, that I just wanted fans to have as many images from this world, this album era, as possible,” she said. “I really spent a lot of time figuring out how I could make the best vinyl product, the best packaging, the best CD experience that they could have … I hope the fans are happy.”
Taylor Swift, “The Crowd is Your King”
Courtesy Photo
Arriving Oct. 3, The Life of a Showgirl will mark Swift’s first album since her 2024 17-week Billboard 200 chart-topper The Tortured Poets Department. The singer first announced the new LP on fiancé Travis Kelce and Jason Kelce’s New Heights podcast, where she revealed that she’d made all 12 songs on the project with Max Martin and Shellback during her global Eras Tour.
“I was so mentally stimulated and excited to be creating,” she said at the time. “[The album is] a lot more upbeat, and it’s a lot more fun pop excitement. My main goals were melodies that were so infectious, you’re almost angry at it.”
“We’ve made songs that I’m so proud of,” she added at the time. “We’ve never actually made an album before where it was just the three of us, there’s no other collaborators. It felt like catching lightning in a bottle. These guys, they’re just geniuses. Working with them again was absolutely incredible.”
Check out Target’s exclusive The Life of a Showgirl version below.
