Threads is nearing X in mobile user numbers, according to data from Similarweb, a leading web analytics firm. The Twitter alternative from Meta is reportedly growing steadily and appears to be drawing users away from Elon Musk’s platform.
A chart shared by Similarweb shows Threads steadily increasing its daily active users on both iOS and Android. The data suggests Threads has reached parity with X — around 130 million daily active users — and is on track to surpass it globally within days.
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It’s worth noting, however, that X still far surpassed Threads in web traffic, according to Similarweb.
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All that data tracks, especially considering a significant portion of Threads traffic likely comes from users clicking through via the Instagram app. Being embedded within Meta’s broader ecosystem has clearly been a powerful — if unsurprising — growth driver. In August, Threads announced that it reached 400 million monthly active users.
X, on the other hand, has long been part of users’ daily web habits, albeit under its former name. It’s no surprise, then, that more of its traffic comes from desktop use.
Still, the fact that Threads has reportedly pulled even with X marks a major milestone. This shift had been anticipated since earlier this summer — and now, according to Similarweb, it appears to have arrived.