Taylor Swift has shared lyrics from her upcoming ‘The Life Of A Showgirl’ album and other Easter eggs at a pop-up event.
The pop star is set to release her 12th studio record this Friday (October 3), following on from last year’s ‘The Tortured Poets Department’. The album has already broken her own Spotify record with pre-saves of over five million already.
Now, she has been celebrating the upcoming release by holding a three-day-long pop up shop in New York City, and using the event to drop hints about what to expect from the LP.
Held in collaboration with Spotify, the immersive event is free and open to the public between September 30 and October 2. Inside is scatterings of Easter eggs about the record, including some suspected lyrics.
One of which is the line “Oftentimes it doesn’t feel so glamorous to be me”, which was written on a mirror in lipstick, and has been widely suspected to be the opening line from the first song on the tracklist. One fan searched the sentence in Spotify, which suggested it was a song called ‘Elizabeth Taylor’.
To enter the event, fans had to go through a huge orange door, which Page Six highlights as similar to that seen during the final performance of ‘Karma’ on the ‘Eras Tour’, which was symbolic for the end of one era and the start of another.
| LYRICS REVEAL! from “The Life of a Showgirl” spotted at the Spotify pop up!
“Oftentimes it doesn’t feel so glamorous to be me”. pic.twitter.com/8AyUqOI7CR
— Taylor Swift Updates (@TSUpdating) September 30, 2025
— Taylor Swift Updates (@TSUpdating) September 30, 2025
Other Easter eggs at the event included the book In Search of Ophelia, which is the third instalment in a series written by Amelia Elizabeth Walden and about a love triangle, as well as a bathtub filled with flowers, which makes a nod to the lead single ‘The Fate Of Ophelia’ inspired by Hamlet.
Elsewhere at the event there were Opalite marbles, in a nod to the third track on the setlist, a Valentine’s Day card, a handwritten note by the singer, and a mirror with “keep it 100” written on it – a nod to her fiancé’s comments about their relationship on the New Heights podcast.
A padlock with the combination 1-2-1-2 is also seen, implying that there could be another announcement coming before Swift’s birthday on December 13, a photo of her and Sabrina Carpenter, who features on the title track of the album, and a megaphone with the potential lyric “I heard you calling”.
pic.twitter.com/EDj6Dku328
— Taylor Swift Updates (@TSUpdating) September 30, 2025
| “The Fate of Ophelia” lyric:
“I heard you calling” pic.twitter.com/PDRz9y5kqt
— The Taylor Swift Updates © (@theTSupdates) September 30, 2025
‘The Life Of A Showgirl’ was co-produced by Max Martin and Shellback, alongside Swift herself. The singer-songwriter recently revealed the full tracklist for the album, and described ‘…Showgirl’ as “the record I’ve been wanting to make for a very long time”. It will focus on “what was going on behind the scenes in my inner life” during the record-breaking ‘Eras Tour’.
Swift will make a return to The Graham Norton Show on her album release day later this week, and approximately 500 Target branches in the US are due to open at midnight that day to sell ‘The Life Of A Showgirl’.
The film is expected to gross somewhere between $30million and $50million (£22.2million to £37million) across its three-day run from Friday to Sunday (October 5).
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