HYBE America has unveiled HYBE Label Service (HLS), its first global division dedicated to supporting HYBE artists in international markets. The new unit will unify global operations across distribution, manufacturing, and marketing & promotion (M&P), with the goal of expanding the reach and impact of HYBE’s roster.
To lead HLS, HYBE America has promoted Ryan Hyeong Woo Noh to chief business officer. Formerly the company’s chief strategy officer, Noh will oversee core business operations from HYBE’s Los Angeles headquarters, reporting to HYBE CEO Jason Jaesang Lee and HYBE America CEO Isaac Lee. Since joining HYBE in 2022, Noh has played a key role in the company’s growth, bringing more than 15 years of experience in entertainment and gaming — including senior leadership positions at Nexon US Holdings, where he led international business development and managed post-merger integration.
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HLS is structured into two core divisions: Global Distribution and Global M&P. Mike Rittberg has been appointed president of global distribution, responsible for strategic release planning and catalog management. Rittberg previously served as COO of Big Machine Label Group (BMLG), where he led marketing and streaming initiatives. Mark Flaherty joins as president of Global M&P, tasked with leading global marketing strategies. Flaherty’s career spans major labels like Warner Records, Interscope, and Sony Music, as well as entrepreneurial ventures such as Fanatical Music & Marketing, where he helped expand Southeast Asian talent globally, including the girl group Bini.
HYBE executives emphasized the strategic importance of HLS in expanding global reach and supporting artists, with Lee calling the launch a “pivotal moment” in the company’s global strategy. “By centralizing our essential global support functions and bringing in top-tier leaders like Mike Rittberg and Mark Flaherty, we are providing our artists with an unparalleled platform for continued worldwide success,” he said.
Noh emphasized strengthening connections between HYBE’s regional capabilities and “our powerful partners while enabling our artists and labels to more seamlessly reach and engage with audiences across different markets worldwide.”
Rittberg praised HYBE’s innovative approach to global music, saying it is “redefining what’s possible in global music,” while Flaherty added he was excited to help “stretch the boundaries of what a global music company can be.”
Mark Flaherty, Mike Rittberg
HYBE
The launch of HLS follows the recent departure of Scooter Braun as CEO of HYBE America. Braun had overseen acquisitions including BMLG and Quality Control Music, each purchased for $300 million.
HYBE plans to expand HLS into additional regions, reallocating resources to reinforce its global presence. The initiative highlights the company’s ongoing push toward long-term international artist development. HYBE America, a subsidiary of HYBE Corp., operates a portfolio that includes Scooter Braun Projects, BMLG and Quality Control Music.