Mariah Carey has defrosted and is ready for Christmas — but her holly jolly return has backfired!
To celebrate the Christmas season kicking off this year, just as soon as Halloween was over, the Queen of Christmas shared a new ad with Sephora this week. In the video, Mariah is seen wearing a white angel costume. She starts to sing her iconic line:
“Halloween slayed but now it is t…”
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But she suddenly stops when she notices her makeup has all been stolen by an elf, played by Billy Eichner. He tells her Christmas is “canceled” and he’s “pawning” all her stuff to pay for “elf therapy.” He says:
“Busted! Bad news, Mariah Carey, the elves are striking this year. Elf revenge for putting us through holiday hell. Santa’s helper quit. I’m pawning all this so I can afford elf therapy. Your lipstick, I’m taking it. Christmas, it’s cancelled. No bells, no cheer, no glam. Bye, sweetie.”
Kinda caustic, huh?! Ultimately the All I Want For Christmas Is You vocalist saves the day by turning the elf into a snowman, finally singing her “it’s time” line, transforming into a sexy Santa outfit, and delivering Sephora gifts to houses while riding on Santa’s sleigh. Ch-ch-check it out!
Fans were OUTRAGED over the dark tone of the ad — especially given what’s going on in the country right now. There really are tons of people in need and struggling to pay for essentials, let alone gifts! Blasting her for “mocking” so many, users complained on X (Twitter):
“THAT was the ad that Sephora and Mariah Carey decided to go with? In THIS climate?”
“Mariah Carey/Billy Eichner/Sephora are all mad weird for this ad. Mocking the working class while asking for money at the same time… in 2025…?”
“They know what they’re doing. This was strategic.”
“Mariah Carey gave me the ick with that Sephora ad”
“That Sephora commercial with Mariah Carey where the elf cancels Christmas is so tone deaf”
“That Mariah Carey and Sephora ad is low-key distasteful as [f**k]”
“Yeah, the Sephora ad was in extremely poor taste and wasn’t cute at all. Mariah should have never turned her Christmas announcement into a cheap ad”
“Tone deaf as heck”
“Mariah Carey’s Sephora ad is tasteless and classist.”
Over on Instagram, other fans are officially boycotting the beauty store!
“Girl, this was a CHOICE. Not a good one.”
“It’s tiiiiiiime…to boycott!”
“Half the country doesn’t have money for groceries and yall thought bringing Mariah Carey out to emphasize how important buying makeup is was the move?…”
“Why are we romanticizing crossing a picket line? Idc if in this scenario it’s made up that’s still so tone deaf and distasteful given the current climate”
“Sephora cart deleted. Boycott started”
And on TikTok, another user claimed the singer and company were “mocking working class people who have decided to not fuel this economy.” Another argued they should “actually do something” for the people who need help this holiday season, rather than simply joking about “saving Christmas.”
Yeesh!
What do YOU think of this ad?? Was it just in good fun? Or a really poorly timed attack on working class unrest?
[Image via Mariah Carey/YouTube]
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