DIY lending for Gen Z? Inside India’s new era of seamless, personalised credit

July 10, 2025

By 2025, India’s Gen Z, numbering around 380 million, will reshape the financial landscape with their demand for digital-first, secure, and intuitive financial services. The financial ecosystem must adapt to their expectations, particularly in lending, to create a borrower-centric experience.

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Market manipulation exists, but it needn’t affect the sensible investor ⟶