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Beats taps NFL stars Saquon Barkley, Justin Jefferson and Jayden Daniels for the latest campaign for the Powerbeats Fit earbuds. The brand’s latest audio device are an evolution of the popular Beats Fit Pro model and a smaller, but powerful addition to their signature Powerbeats family.
The most notable upgrade is a redesigned wing tip that the brand says is 20 percent more flexible, improving comfort while also keeping the earbuds more securely anchored in your ear. The earbuds also feature active noise cancellation, a more compact charging case and an IPX4 rating for the sweatiest of workouts. The Powerbeats Fit are available in jet black, gravel gray, power pink and a viral spark orange color option.
Alongside these modest upgrades, the Powerbeats Fit retains much of what made the Beats Fit Pro for those who are fans of the previous model. Apple’s H1 chip powers the device once again (sorry, Android users), including Personalized Spatial Audio with dynamic head tracking, Find My and FaceTime with Dolby Atmos spatial audio, Adaptive EQ, Audio Sharing, Siri integration and automatic switching between devices. Alongside ANC, transparency mode is also built in.
To complement the launch of their new fitness earbuds, Beats has enlisted three NFL stars and brand ambassadors—Saquon Barkley, Justin Jefferson and Jayden Daniels—for a global campaign highlighting its signature features. In the three-minute spot titled “They Stay in Your Ears,” Barkley and Jefferson go head-to-head in a hilarious audition process for the starring role in a Powerbeats Fit commercial only to be intercepted by Daniels.
The Beats Powerbeats Fit earbuds are available to buy online on Amazon, Best Buy and Apple’s website for $199.99. Which color will you be picking up?
Watch the “They Stay in Your Ears” campaign video below.