Blake Lively is feeling the impact of the Taylor Swift effect — only, the other way…
Since their friendship ended over subpoena-gate, the Gossip Girl alum has obviously been suffering in her personal life. Several of their mutual pals ditched Blake, including Gigi Hadid, Cara Delevingne, and Sophie Turner. All of them for the same reason, too! They do not like how the 37-year-old actress allegedly betrayed Taylor and dragged her into the lawsuit battle with Justin Baldoni.
It’s not just the fact the It Ends With Us director subpoenaed the pop star — it’s why! His attorney Bryan Freedman claimed someone close to the Dear John singer (possibly poppa Scott Swift) spilled some shocking tea about Blake they couldn’t ignore. The Another Simple Favor star allegedly threatened to leak text messages from over the past decade if Taylor did not publicly support her! If true, it’s no wonder why their friends are firmly on Team Taylor! How can they trust her if she would do that to her longtime best friend and godmother to her kids?
Related: Taylor Swift Couldn’t Go To AMAs Because Of Blake Lively
And their pals aren’t the only ones hopping off the Blake train in light of the bombshell allegation from Justin’s team! You know Swifties are extremely loyal to Taylor, so it comes as no surprise that they’ve distanced themselves away from Ryan Reynolds’ wife. And that means her businesses! Yep! Fans are no longer purchasing her products due to her drama with the Grammy winner! This is bad news for Blake! Especially since her brands were hurting already due to the legal battle…
Let’s start with her hair care line, Blake Brown. In her lawsuit, Blake claimed the sales for the new hair brand plummeted due to the “social manipulation campaign” Justin orchestrated against her after she came forward with her sexual harassment accusations. And it allegedly went waaaay down! The Sisterhood of the Traveling Pants star said sales decreased as much as 78 percent due to the smear campaign despite the positive reviews the products received:
“Based on internal sales projections, the sudden and unexpected negative media campaign launched against Ms. Lively depressed retail sales of Blake Brown products by 56-78 percent. This dramatic drop was completely at odds with the high satisfaction scores that Blake Brown products received in the significant consumer testing performed before launch or its initial success after launch.”
The company continued to suffer. However, it was when Freedman dropped the allegations that Blake tried to extort Taylor that pretty much destroyed Blake Brown. Puck reported this week that Target saw a steep decline in sales for the hair care line after that bombshell! They reported:
“Blake Brown released its first new product since last summer, a hair and body mist, just as Lively was being accused by Baldoni’s legal team of trying to essentially blackmail Taylor Swift—perhaps the most beloved pop star of her generation—into providing Lively with public support or else ‘risk the release of a decade’s worth of private texts between the stars.’”
Fans want nothing to do with the products anymore! A solid Target source told Puck that Blake Brown will likely do “less than $15 million” in sales this year! Yikes! That same source claimed the company “is a non-conversation” at the store, adding:
“It went from a $100 million brand to a $15 million brand.”
Whoa!
Not good for Blake! And it’s not only Blake Brown experiencing poor sales! NewsNation reported her alcoholic beverage company, Betty Booze, which is sold on Carnival Cruises, is not doing well, either! An insider said:
“It’s ironic that one of Blake’s dragons came back to bite her — just like in ‘Game of Thrones.’ No one is supporting Blake over Taylor — including all of their mutual friends and all of Taylor’s fans. You do NOT try and blackmail Taylor.”
Not the Game Of Thrones dragon reference!
He’s right though. Taylor is a megastar with a lot of influence! She can have a massive impact without saying a single word sometimes! Take a look at the NFL, for example! All she did was show up to support her boyfriend Travis Kelce at his football games, and the league saw a massive spike in viewership! All because Swifties wanted to catch a glimpse of her on their screens and root for what she was rooting for! The Taylor Swift effect is all too real. But if a person does the performer dirty? The pendulum can swing in the opposite direction and really do some damage. Now it looks like Blake is experiencing exactly what happens when you get on her bad side…
What are your reactions, Perezcious readers? Have you stopped purchasing Blake’s products due to the Taylor drama? Sound OFF in the comments below!
[Image via Blake Lively/Instagram,MTV UK/Apple Music/YouTube, Blake Brown/TikTok]
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