Charlie Kirk appealed to young conservatives by using old-school tactics

A man with dark hair wears a white t-shirt that says freedom as he tosses a red Make America Great Again hat to a crowd of people.

Right-wing commentator Charlie Kirk’s certainty helped him gain a massive audience among young people looking for answers in an uncertain world. Scholars who study conservatism say his ability to organize and directly connect with people was key to his appeal.

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