From Le Mâle to Baccarat Rouge 540: Master perfumer Francis Kurkdjian’s scent-sational journey

He created Jean-Paul Gaultier’s Le Mâle at just 24 and gave the world Baccarat Rouge 540, the fragrance that conquered the internet. Now, master perfumer Francis Kurkdjian – head of his own perfume house and Perfume Creation Director at Christian Dior – unveils a new Paris exhibition, “Perfume: Sculpture of the Invisible”, at the Palais de Tokyo, celebrating 30 years of his groundbreaking creations. He sat down with FRANCE 24’s Culture Editor Eve Jackson to talk about the art of capturing emotion in scent, the viral success of Baccarat Rouge 540 and how he’s redefining fragrance as a true form of art.