Google I/O 2025, Google’s big software and AI event, was just three months ago; yet somehow, it’s already time for the company’s latest presentation: Made by Google 2025. Unlike I/O, which is all about software, Made by Google is an event for showing off the latest Google hardware. And if the rumors are true, there’s a lot for Google to announce at this year’s Made by Google showcase.
Unlike other companies, Google has no problem teasing its upcoming products. The company already soft launched the entire Pixel 10 line, for example, so we know for sure it’ll be a centerpiece of the Made by Google event. That includes Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold. Google also announced some big names as part of its presentation, including Jimmy Fallon, Steph Curry, and the Jonas Brothers. Whether these celebrities will appear in pre-recorded videos, or appear on stage live alongside Google executives and employees, remains to be seen.
But beyond Google’s announcements, rumors strongly suggest we’ll see the Pixel Watch 4 at Made by Google, and it’s possible we’ll also get a look at Pixel Buds 2a. If true, Google could refresh nearly its entire product lineup at the event.
Where and how to watch Made by Google 2025
Made by Google begins at 10 a.m. PT (1 p.m. ET) on Wednesday, Aug. 20. If you weren’t invited to the event in NYC, don’t worry: You can still watch live from the comfort of your own home, or anywhere with an internet connection.
You can tune in to the official Made by Google YouTube page, specifically this video, which will turn into a live stream when the event begins. You can also follow along for live updates as they happen from our live blog.