Meghan Markle isn’t just teaching fans how to be a great host, she’s preparing to be their hostess, too!
Just months after finally launching the first food products of her new lifestyle company As Ever, the Duchess of Sussex is headed down a surprising new business venture!
According to The Sun on Sunday, the Suits alum is trademarking her brand for “hospitality services.” Wow. This would include places to stay, “provisions of food and drink,” and temporary housing. So, basically hotels and restaurants? Exciting!
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And it does kinda make sense. She could stock the restaurants with her products — and put those flower sprinkles on everything — and her Netflix series, With Love, Meghan, has been all about hosting in her idyllic, luxurious Cali community. It’s been her whole aesthetic!
With more home products expected to come, why not put it all together in a dreamy destination for her fans to visit? There’s just one thing — it’s critical she pulls this off with a lot fewer hiccups than all her other launches!
Discussing the move, PR and branding expert Jack Izzard of Gallia Communications told the outlet:
“In terms of positioning, it’s not a million miles from where As Ever is. She is very much positioning herself as a star hostess, Californian royalty who makes her guests feel welcome. The issue she’s potentially going to have is that’s a completely different skill set, running a hospitality business.”
Fans will no doubt have to put a lot of money down to take part in any of these possible hospitality services — so the stakes are high, he continued:
“A night in an As Ever B&B will be several hundred pounds. That’s really going to blow up if it’s bad.”
Big time! It’s one thing taking a risk on her cheap jam. But a stay in a hotel or a night out to eat costs a lot more, not to mention associated travel costs for many of her loyal fans. Expectations are going to be high. She better deliver!
As for why the mother of two might be taking this next step, the expert noted her latest decisions are “all about her reclaiming her voice” and building her brand:
“She always intimated she was stifled by life in the Royal Family. She’s got to earn a living. It’s very much ‘I’m this Californian hostess now.’”
It also highlights how the 43-year-old and her husband really aren’t on the same page when it comes to his family feud and what to do next. Jack added:
“Harry’s still stuck in the past and trying to settle scores. She is looking ahead, forging this brand.”
Considering the seemingly never-ending amount of mistakes she’s made in the past with As Ever, we hope she’s got a really strong team in place if she really does ever open these hospitality services because it is a lot of work!
Would U book a stay at an As Ever B&B?! Tell us (below)!
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