The Bright Side: Sweden’s ‘Soft Hooligans’ boost Women’s Euros

With drums, chants and a mission of inclusion, Swedish fan group the Soft Hooligans have landed in Switzerland for Euro 2025 – bringing good vibes to the stands and pushing for better support for women’s football. The movement began in 2017, when Kajsa Aronsson, 61, and her daughter Estrid Kjellman, 29, were inspired at the Women’s Euros in the Netherlands.