The Roller Wheel Is My Favorite Ab Workout, and This One Is Less Than $20 for Prime Day

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Prime Day 2025 is here from Tuesday, July 8 to Friday, July 11, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools. 

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• New to Prime Day? We have a primer on everything you need to know. Sales are accurate at the time of publication, but prices and inventory are always subject to change.

If you’ve been looking to level up your core workout routine without breaking the bank, now’s your chance. The Vinsguir Ab Roller Wheel, a tragically underrated piece of fitness equipment, is currently available for just $18.99 during Prime Day—a 44% discount.

VINSGUIR Ab Roller Wheel

$18.99
at Amazon

$33.99
Save $15.00

Get Deal

Get Deal

$18.99
at Amazon

$33.99
Save $15.00

The ab roller wheel might look simple, but don’t let its minimalist design fool you. This compact piece of equipment delivers one of the most effective core workouts you can get, targeting not just your abs but your entire core stabilizing system, including your obliques, lower back, and even your shoulders and arms. For anyone absolutely fed up with planks—and who isn’t?—the ab wheel is a necessary addition to your routine.

One of the biggest advantages of the ab roller wheel is its scalability. Beginners can start with wall rollouts or partial range-of-motion exercises, while advanced users can progress to full rollouts from their knees or even standing positions.

Plus, the compact size also means it fits easily in any home gym setup, apartment, or even office space. No more excuses about not having room for proper fitness equipment. At this price point, it’s practically a no-brainer addition to your home gym. For more, check out all the best deals on fitness equipment available right now.

Looking for something else? Retailers like Walmart, Best Buy, and Home Depot have Prime Day competition sales that are especially useful if you don’t have Amazon Prime.

• Walmart’s Prime Day competition sale begins at midnight on July 8 and will include deals up to 50% off. It’s an especially good option if you have Walmart+. 

• Best Buy’s Prime Day competition sale, “Black Friday in July,” runs through Sunday, July 13 and has some of the best tech sales online. It’s an especially good option if you’re a My Best Buy “Plus” or “Total” member.

• Home Depot extended its 4th of July sale through at least July 9, competing with some amazing deals of its own. It’s an especially good option if you’re looking for power tools, appliances, or outdoor equipment.