These wool producers are aiming to revitalize the natural fibre’s value in Europe

A flock of sheep with pink dots painted on their backs are seen packed close together.

Across Europe and North America, the picture is bleak: wool is often burned or discarded because processing costs outweigh returns. That’s why Ilaria Venturini Fendi was hosting the first in-person World Hope Forum, a network committed to proving that wool production can be local, ethical and circular.

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