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Looking for the perfect K-Beauty routine? Look no further than Fwee.
Ulta Beauty exclusively launched the South Korean beauty brand both in-store and online. This move opens the South Korean brand up to a whole new market of eager beauty fans, giving them the opportunity to up their makeup game with new and innovative products the American market hasn’t seen before.
The exciting launch consists of eight products that can be shopped now on Ulta’s website. You’ve got everything from high-shine glosses to eyeshadow palettes with unique formulations and packaging — plus, every product is under $25. To help you along your shopping journey, we’ve rounded up our favorite picks from the launch that we think you’ll love.
Fwee Pocket Eyeshadow Palette in EP05 GRAPE BONBON
A mini eyeshadow palette with neutral hues and a frosty shadow.
Retailing for $24, this itty bitty Pocket Eyeshadow Palette comes equipped with a keychain, unlocking a world of decorative possibilities. The palette contains five shades total — four mattes and one sparkle — that allow you to create the perfect eye look on the go. The shadows are beginner-friendly, pigmented and easy to blend.
This Fwee Mellow Dual Blush will give you a pretty flush of color and then some. Retailing for $20, this blush duo comes with two complementary shades that can be used to layer atop one another, creating a unique shade for you. If you’re going for a simple look, dip into one of the colors with a fluffy brush, and apply to the apples of the cheeks and the bridge of the nose for a sun-kissed look. If this pink hue doesn’t work for you, Fwee’s Mellow Dual Blush comes in 11 other colors.
Fwee’s Lip&Cheek Blurry Pudding Pot put the brand on the map, and for good reason. This viral product comes in a total of 35 colors and currently retails for $20. The pot is filled with a pigment that can be used on the cheeks and lips with a fluffy, mousse-like consistency. The unique texture creates a blurry, airbrushed finish unlike anything we’ve seen before. With its dual capabilities and blurring texture, we’d consider these Pudding Pots a must-have in your makeup bag.
If you’re looking into buying Fwee’s Pudding Pots, we’d also suggest adding this tool to your cart. Retailing for $10, this lip brush features a soft silicone tip that is supposed to mimic the feel of your fingers, creating a natural application. Unlike your fingers, this lip brush is hygienic, allowing you to dip into your Pudding Pot without contaminating the product, creating less product waste.
Fwee Lip&Cheek Glowy Jelly Pot in JS02 Caramelized
A glowy lip and cheek duo with a squishy texture.
Like the Pudding Pot, Fwee’s Lip&Cheek Glowy Jelly Pot is a textural dream. Retailing for $18, this product is fluffy and mouse-like but leaves a glowy finish. You’ve got 19 shades with a dewy finish, giving wearers that glass skin look.
Fwee’s 3D Voluming Gloss 30% is marketed as a 3D lip gloss. Retailing for $17, the gloss is ultra-juicy, leaving the lips looking glassy without that icky sticky feeling. These glosses are hydrating, long-lasting and pigmented but leave a natural-looking finish, hence the 30%. The gloss’s key ingredient? Volufiline. A naturally occurring plant extract that plumps the skin, leaving the lips looking juicy. It’s like filler without the needles. A06 SCOTCH is our favorite shade; however, the A05 CURRANT and A02 SORBET shades are also very flattering.
Like our last entry, Fwee’s 3D Voluming Gloss 70% offers the lips a 3D effect, but with more color. The 70% alludes to the increase in pigment, offering a more intense look than its 30% counterpart. Same glossy shades but with more pigment. What’s not to love?
