Warner Music Elevates Leho Nigul to CTO as Ariel Bardin Steps Down

Warner Music Group announced on Friday that it has promoted Leho Nigul to chief technology officer, effective Dec. 1, as part of a series of executive changes this week.

Nigul, previously senior vice president of engineering, will oversee WMG’s technology strategy, team, and product roadmap, reporting directly to CEO Robert Kyncl. He succeeds Ariel Bardin, who will step aside as president of technology after three years but remain through 2025 to ensure a smooth transition.

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Nigul joined WMG in 2023 and has led engineering teams across key initiatives, including global licensing, royalty management, fan engagement, and AI projects. His background includes senior roles at Instacart and more than 17 years at IBM, where he specialized in eCommerce and SaaS development.

“Leho’s deep knowledge and wide-ranging experience as a leader, engineer, and innovator make him ideally suited to take our team into the future and leverage AI for the benefit of our artists, songwriters and employees,” said WMG CEO Robert Kyncl.

Bardin’s tenure saw significant upgrades to WMG’s tech infrastructure, including new tools for artists and songwriters, streamlined global supply chains, and enhanced data systems. Kyncl praised Bardin for helping to “transform our company systems”and for “setting the foundation to rapidly scale WMG going forward.”

Nigul added that WMG’s approach to innovation creates “powerful, new opportunities for our artists, songwriters and teams.”

The leadership shift on the tech side comes amid a busy week for WMG, which also announced several high-profile appointments: Gregg Nadel was named president of A&R at Warner Records Group; Cris Lacy became chair and president of the rebranded Warner Records Nashville, continuing her role as one of the highest-ranking women in Nashville’s label ecosystem; and Atlantic Music Group tapped A&R veteran Jeremy Vuernick as executive vice president.


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