After generating an estimated $500 million for Puerto Rico during his record-setting residency there this summer, Bad Bunny is Super Bowl-bound. How much could his Feb. 8, 2026 halftime show performance at Levi’s Stadium in Santa Clara, Calif. be worth to him?
Using Luminate data, Billboard estimates that over the past five years, solo acts who headlined the Super Bowl Halftime Show saw an average increase of 110% in the net revenue generated from streams and downloads of their songs in the week following the big show compared to the week prior. For Bad Bunny, that could work out to Super Bowl weekly net of nearly $1.7 million, based on the estimate that his catalog has generated almost $788,500 on an average weekly basis so far this year from U.S. on-demand audio and visual streams and digital downloads.
Related
Previous Super Bowl halftime artists — Kendrick Lamar, Usher, Rihanna and The Weeknd — also saw a 60% boost in catalog earnings in the second week following the Super Bowl, compared to the week prior to the game.
News of Bad Bunny’s upcoming show has stirred controversy, as right-leaning pundits criticize the artist’s decision not to perform in the United States on his upcoming tour due to his stated concerns that immigration officers might target his audiences. This week, an official in President Donald Trump’s administration warned that U.S. Immigration and Customs Enforcement agents will be present at the Super Bowl.
Bad headlines are usually good news for an artist’s streaming numbers, which means Bunny’s catalog could get a bigger boost than these other recent headliners.
Related
Below is a breakdown for how much the Super Bowl boost was worth for Lamar, Usher, Rihanna and The Weeknd, who headlined the Super Bowl halftime shows from 2021 to 2025. (Estimates for the artists who headlined the 2022 halftime show — Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Lamar — are not included because, while their numbers did rise, their performance as a group resulted in significantly lower individual numbers.)
Kendrick Lamar
Lamar’s performance, which followed his headline-making rap battle with Drake, drove his catalog revenue up 93% to more than $2.5 million in net revenue for his label and publishing companies in the week of the game, according to Billboard estimates using Luminate data. Lamar’s songs netted about $2.2 million in the second week following the game, as video streams of his songs — many likely clicked by viewers of Super Bowl halftime show footage — remained particularly high.
Usher
Usher, who released his 2024 album Coming Home just two days before his Super Bowl Halftime Show performance, saw his catalog’s revenue jump 211% to $841,000 in the week following the game and generated $462,000 the week after.
Rihanna
The potency of Rihanna’s hits sent her catalog’s revenue up 150% to $1.24 million in the week following the Super Bowl, up from about $500,000 the week prior.
The Weeknd
The first artist to perform at the Super Bowl Halftime Show during the pandemic, The Weeknd’s catalog grossed $1.02 million from U.S. on-demand streams and downloads in the week of the big game, up 70% from the prior week’s roughly $600,000.
