Apple’s announcement of the Vision Pro headset in 2023 was pretty hyperbolic about the device’s potential, even by Apple’s standards. CEO Tim Cook called it “the beginning of a new era for computing,” placing the Vision Pro in the same industry-shifting echelon as the Mac and the iPhone.
The Vision Pro could still eventually lead to a product that ushers in a new age of “spatial computing.” But it does seem like Apple is a bit less optimistic about the headset’s current form—at least, that’s one possible way to read the fact that the second-generation Vision Pro is being announced via press release, rather than as the centerpiece of a product event.
The new Vision Pro is available for the same $3,499 as the first model, which will likely continue to limit the headset’s appeal outside of a die-hard community of early adopters and curious developers. It’s available for pre-order today and ships on October 22.
